Survey
The 6th Annual SPB Survey is over. We aimed to identify the changes in user profiles, mobile device expectations, brand loyalty and the handset use cases. More than 11 000 forms were filled. The number of participants is almost twice as many as in the last year. Now it's time to sum up. The feedback you provided in your answers will be very important for our future improvement. Some trends that were revealed surprised us a lot. Below is the summary of answers to every question with our comments. *
1. Gender
|Female (6%))
2. Age
|16-18 (3%)|19-25 (4%)|26-30 (8%)|31-35 (10%)|36-40 (13%)|41-45 (16%)|46-50 (16%) |51-55 (15%)|56-60 (12%)|61-65 (2%)|Over%2065 (1%))
3. Country
|Czech%20Republic (2%)|Netherlands (2%)|China (2%)|Spain (3%)|United%20Kingdom (5%)|Italy (6%)|Germany (7%)|Russia (10%)|United%20States (28%))
4. Education
|Master%27s%20degree (17%)|Bachelor%27s%20degree (39%)|High%20School%20degree(39%))
5. Occupation
|Unemployed/Between%20Jobs (5%)|Freelancer (6%)|Executive/Senior%20management (10%)|Student (11%)|Self-employed/Owner (15%)|Manager (18%)|Specialist (40%)|)
6. How familiar are you with the topic of mobile devices?
| I work in the field related to mobiles |
I don't work in this field, but I am a device fan |
I don't work in this field and I am a common user |
| 13% |
67% |
20% |
7. How many mobile devices have you ever had/used?
|2 (8%)|3 (12%)|4 (12%)|5 (11%)|6 (8%)|More (45%))
8. Top 10 of most popular devices amongst our users
|Apple%20iPhone%203GS (3,4%)|HTC%20Touch%20Diamond2 (3,5%)|HTC%20TyTn%20II (4%)|Sony%20Ericsson%20Xperia%20X1 (4,1%)|HTC%20Touch%20Diamond (5%)|HTC%20Touch%20Pro (6,2%)|HTC%20Touch%20Pro2 (6,2%)|HTC%20Touch%20HD (10,5%)|Samsung%20Omnia (11,2%) )
Among the most popular devices there are six HTC smartphones, two Apple devices and popular Samsung Omnia. The list of top 10 devices also includes Sony Ericsson Xperia X1 equipped with SPB Mobile Shell.
9. What do you like about your device?
|Price (18%)|Hard to kill (18%)|Famous brand (27%)|Good battery (30%)|Simplicity (32%)|Business opportunities (38%)|Memory (42%)|Big screen to read texts (50%)|Platform (56%)|Built-in WiFi (64%)|Design (71%))
| Preferred in device |
Brand |
% of this brand's device users |
| Design |
Apple iPhone |
88% |
| Famous brand |
Sony Ericsson |
35% |
| Music platform |
Apple iPhone |
66% |
| Business opportunities |
Sony Ericsson |
44% |
| Big screen to read texts |
Motorola |
70% |
| Simplicity |
Apple iPhone |
67% |
| Good battery |
BlackBerry |
53% |
| Hard to kill |
Nokia |
30% |
| Price |
Nokia, Samsung |
28% |
| Built-in WiFi |
Apple iPhone |
82% |
| Memory |
Motorola |
57% |
| Platform |
Motorola |
81% |
81% of Motorola users like platform in their device. Most of them are Motorola Droid owners.
10. What do you dislike about your device?
|Poor%20battery (6%)|Materials%20used (14%)|Lack%20of%20phone%20functionality (17%)|Lack%20of%20functions (21%)|Instability (26%)|Size%20of%20the%20screen (27%)|Weight (28%)|Low%20memory (36%))
11. Would you buy a device of the same brand?
|No (5%)|Don%27tknow%20yet (15%))
12. Would you buy the same model?
|No (45%)|Don%27tknow%20yet (18%))
92% of HTC users, 86% of Apple iPhone users and 79% of Motorola users are going to buy the device of the same brand next time. However the situation looks different when it comes to buying the same model. 66% of Motorola users and 60% of Apple iPhone users are going to buy the same device, but only 38% of HTC users are ready to buy the same model.
13. How often do you upgrade the device?
|Once%20a%20month (3%)|When%20a%20new%20model%20comes%20to%20market (5%)|Don%27t%20know,%20but%20not%20so%20often (7%)|Don%27t%20know,%20but%20quite%20often (7%)|Once%20in%206%20months (7%)|Once%20in%20over%202%20years (8%)|As%20soon%20as%20it%20gets%20out%20of%20order (8%)|Once%20a%20year (23%)|Once%20in%202%20years (32%))
14. Have you ever lost data stored on the device?
|No (60%)|I%20lost%20data%20together%20with%20my%20device (4%))
15. What do you use your device for?
 (39%)|Navigation (GPS) (68%)|Entertainment (books, TV, games, Internet, and so on) (77%)|Business (meeting planner, task manager, working with documents and so on) (80%)|For making calls and text messaging (87%))
| Business (meeting planner, task manager, working with documents and so on) |
- Sony Ericsson - 87%
- HTC Touch - 86%
|
| Entertainment (books, TV, games, Internet, and so on) |
- Apple iPhone - 93%
- Motorola - 90%
- BlackBerry - 84%
|
| Navigation (GPS) |
- Motorola - 77%
- Apple iPhone - 72%
- HTC Touch - 72%
|
| Studying |
Apple iPhone 50% |
16. What software should be in your mobile device?
Required
|Video (53%)|Keyboard (55%)|Backup (63%)|Music%20Player (65%)|PIM (66%)|Picture%20Viewer (72%)|GPS (74%)|File%20Explorer (79%)|Calendar (86%))
Can do without
|Video (28%)|Finance%20Manager (33%)|Weather (33%)|e-Books (33%)|Games (34%)|Picture%20Editor (35%)|Theme%20Manager (38%)|News (38%)|Dictionary (38%)|)
Preferred
|News (14%)|Dictionary (14%)|Keyboard (15%)|Games (18%)|Theme%20Manager (22%)|e-Books (27%)|Picture%20Editor (29%)|Finance%20Manager (35%)|e-Wallets (35%))
Surprisingly 38% of users can do without Dictionary, News and Theme Manager Applications.
17. You manipulate your device with your...
| Finger |
75% |
| Stylus |
61% |
| Nails |
29% |
The number of those who use finger to manipulate their device has noticeably increased. Finger-oriented usability is a trend.
18. Do you use push-email?
|No,%20I%20don%27t%20have%20any%20email%20account%20for%20push-email (9%)|No,%20I%20don%27t%20know%20how%20to%20use%20it (11%)|Yes,%20but%20I%20don%27t%20really%20need%20it (11%)|No,%20I%20don%27t%20need%20it (21%)|Yes,%20and%20it%27s%20very%20useful (38%))
19. Do you backup your device?
|No (14%))
20. How do you recycle your device?
|I%20throw%20it%20away%20%20(3%)|I%20give%20it%20away%20%20(24%)|I%20sell%20it%20(25%)|I%20keep%20using%20it%20as%20a%20second%20device%20(34%))
21. Do you use any special software?
Paid
|Less%20than%20a%20half%20of%20total (34%)|Less%20than%20a%20quarter%20of%20total (28%))
Freeware
|Less%20than%20a%20half%20of%20total (36%)|Less%20than%20a%20quarter%20of%20total (16%))
Hacked
|Less%20than%20a%20half%20of%20total (14%)|Less%20than%20a%20quarter%20of%20total (76%))
* 40% of users didn't mark this category
Preinstalled
|Less%20than%20a%20half%20of%20total (39%)|Less%20than%20a%20quarter%20of%20total (18%))
22. Where do you get software from?
|It came on CD with the device (5%)|Device manufacturer's website (9%)|In-device Application Store (19%)|Distributor (online store) (24%)|Developer's website (40%))
23. Have you ever purchased software bundles (for example SPB Communication Pack)?
|No (62%))
24. Social Networks
|None (4%)|XING (5%)|Orkut (5%)|Flickr (13%)|MySpace (18%)|LinkedIn (27%)|Twitter (35%)|Facebook (77%))
Twitter becomes more popular than even LinkedIn this year.
25. How many SIM cards do you have?
|2 (31%)|3 (10%)|More (5%)|4 (4%))
26. When roaming
|You buy a local SIM card (31%))
* Most of the Survey participants are www.spb.com visitors
If you want to get more detailed results, please contact us at communities@spbsoftware.com
