SPB Survey 2010
SPB Software is ready to introduce the results of the 7th Annual SPB Survey. As the situation on the mobile market keeps changing all the time we aim to stay updated and tell you about the latest trends. What are the current user’s preferences and expectations? How important is the platform of the mobile device and which platform is the most popular among users? For which applications are the users ready to pay? The answers of up to 15 000 users that took part in the SPB Survey 2010 to this and many other questions are summed up below with our comments.
The feedback you provided in your answers will help us to make our current and future products better. We are thankful to all the survey participants and to our partners that helped us to make survey results even more relevant.
1. Gender
|Female%20(5%))
2. Age
|61-65%20(3%)|56-60%20%20(6%)|51-55%20%20(8%)|46-50%20(11%)%20|41-45%20(13%)|36-40%20(15%)|31-35%20(14%)|26-30%20(12%)|19-25%20(12%)|16-18%20(3%)|Under%2016%20(1%)|)
3. Country
|Brazil(2%)|Switzerland(2%)|%20Ukraine(2%)|%20Australia(2%)|Netherlands(2%)|Czech%20Republic(3%)|Poland(3%)|Spain(3%)|Italy(3%)|India(3%)|China(4%)|United%20Kingdom(5%)|Germany%20(8%)|Russia%20(14%)|United%20States%20(14%))
4. How familiar are you with the topic of mobile devices?
| I work in the field related to mobiles |
I don't work in this field, but I am a device fan |
I don't work in this field and I am a common user |
| 11% |
65% |
24% |
5. How many mobile devices have you ever had/used?
|6%20(7%)|5%20(12%)|4%20(11%)|3%20(12%)|2%20(9%)|1%20(5%)|)
6. Top 10 of most popular devices amongst our users
This year HTC HD2 becomes the №1 device among the survey participants. And though new Nokia N8 and HTC Desire have really gained their popularity this year they are still several steps behind the widespread Apple iPhone 4 while Nokia 5800 smartphone on Symbian OS still remains the main popular device.
|Nokia N97 (1,7)|HTC Desire (2,0%)|Nokia N8 (2,2%)| Samsung I8000 Omnia II (2,3%)| Apple iPhone 4 (2,7%)| HTC Touch Pro2 (3,7%)| Samsung i900 Omnia (4,4%)| Nokia 5800 XpressMusic (5,1%)| HTC HD2 (8,5%))
PLATFORM
Platform is really important for the users today (91% of respondents confirm this)
Most popular previously used platforms are Windows Mobile (66%) and Symbian (41%). They are still widespread today. But the number of users that keep using these platforms has significantly declined (Windows Mobile - 53%, Symbian – 22%).
Almost the half of all respondents (45%) would prefer Android to other platforms when buying the new device. The second popular platform is Windows Phone 7 (29%). Surprisingly, iOS is the most preferred platform only among the iPhone users. Android, Bada, Blackberry, Feature Phone, Symbian and Windows Mobile users would choose Android platform in future. iOS, Maemo, Palm and Windows Phone 7 users would stay with their platforms in future.
Most of those respondents that are now using different platforms turned to them from Windows Mobile. 79% of Maemo and 72% of Symbian users had devices on Symbian OS before.
The most unpopular platforms among users are: BlackBerry (18%) and Symbian (18%).
Android, Bada, Blackberry, Feature Phone, Symbian and Windows Mobile users would choose Android platform buying the next device. iOS, Maemo, Palm and Windows Phone 7 users would stay with their platforms.
The most valued and liked characteristics of the platform are functionality, availability of free apps, apps quality and design.
Functionality, apps quality, app store and design are most valued in iOS. Availibility of free apps and widgets are liked mostly by Android users. The devices are more available on the market for Symbian users. Mobile device price is best for bada users, simplicity – for Palm users.
7. Platform importance
|Not%20Important(9%))
8. Current platform (by popularity)
|%20Feature%20phone%20(1%)|%20Maemo%20(1%)|%20Palm/web%20OS%20(1%)|%20BlackBerry%20(3%)|%20Windows%20Phone%207%20(5%)|%20iOS%20(7%)|%20Android%20(14%)|%20Symbian%20(22%)|%20Windows%20Mobile%20(53%))
9. Previously used platforms, most popular and unpopular platforms
| Previously used platforms |
Windows Mobile (66%)
Symbian (41%) |
| The platform you would most likely choose if you were to buy a smartphone tomorrow |
Android (45%)
Windows Phone 7 (29%) |
| The platform you would least likely choose if you were to buy a smartphone tomorrow |
BlackBerry (18%)
Symbian (18%) |
By platforms
| Those who use |
Used before |
Would most likely choose later |
Would least likely choose later |
| Android |
Windows Mobile (81%) |
Android (84%) |
Symbian (26%) |
| Bada |
Windows Mobile (66%) |
Android (59%) |
Symbian (38%) |
| BlackBerry |
Windows Mobile (71%) |
Android (46%) |
Symbian (21%) |
| Feature phone |
Feature phone (69%) |
Android (51%) |
Feature phone (32%) |
| iOS |
Windows Mobile (79%) |
iOS (64%) |
Symbian (25%) |
| Maemo |
Symbian (79%) |
Maemo (54%) |
BlackBerry (35%) |
| Palm/web OS |
Windows Mobile (67%) |
Palm/web OS (45%) |
iOS (32%) |
| Symbian |
Symbian (72%) |
Android (46%) |
Windows Mobile (20%) |
| Windows Mobile |
Windows Mobile (74%) |
Android (44%) |
Symbian (20%) |
| Windows Phone 7 |
Windows Mobile (81%) |
Windows Phone 7 (78%) |
iOS (27%) |
10. What do you like about the platform of your current mobile device?
|%20Widgets%20(24%)|%20Devices%20availability%20(25%)|%20Web%20browser%20(26%)|%20App%20store%20(29%)|%20Simplicity%20(40%)|%20Speed%20(41%)|%20Design%20(42%)|%20Apps%20quality%20(42%)|%20Availability%20of%20free%20apps%20(46%)|%20Functionality%20(77%))
Platform in which the feature is most valued
| App store |
iOS |
17% |
| Functionality |
iOS |
10% |
| Mobile Device price |
Bada |
16% |
| Apps quality |
iOS |
14% |
| Simplicity |
Palm/web OS |
13% |
| Design |
iOS
Windows Phone 7 |
12%
12% |
| Speed |
Windows Phone 7 |
13% |
| Widgets |
Android |
16% |
| Devices availability |
Symbian |
11% |
| Web browser |
Maemo |
18% |
| Availability of free apps |
Android |
13% |
11. What do you LIKE about your device?
|%20Price%20(24%)%20|%20Web%20browser%20(31%)|%20Video%20display%20(31%)|%20Simplicity%20(34%)|%20Good%20battery%20(34%)|%20Photo/video%20recording%20(35%)|%20Multimedia%20platform%20(36%)|%20Build%20quality%20(38%)|%20Memory%20(39%)|%20Brand%20(40%)|%20Software%20platform%20(43%)|%20Design%20(48%)|%20Rich%20functionality%20(53%)|%20Bluetooth%20(56%)|%20Big%20screen%20to%20read%20texts%20(62%)|%20GPS%20(67%)|%20Built-in%20Wi-Fi%20(69%))
12. What do you DISLIKE about your device?
|%20No%20bluetooth%20phone%20(4%)|%20Lack%20of%20Wi-fi%20%20(8%)|%20Lack%20of%20GPS20%20(9%)|%20Materials%20used%20(10%)|%20Lack%20of%20phone%20functionality%20(11%)|%20Weight%20(12%)|%20Size%20of%20the%20screen%20(18%)|%20High%20price%20%20(22%)|%20Instability%20(28%)|%20Low%20memory%20(30%)|%20Low%20battery%20life%20(53%))
Participants are satisfied with the built-in Wi-Fi, GPS, Big screen, Bluetooth, Functionality and design in their mobile devices.
Low battery (53%) and low memory (30%) are the most disliked device features. Instability (28%) and high price (28%) are also the factors of dissatisfaction.
SOFTWARE
The users choose Maps and GPS (72%), weather (62%) and browsers/Internet utilities (62%) as necessary to have on the device.
The most popular software categories are entertainment software (24%), information (news, weather, translator) – 18% and system tools (16%)
Software is mostly downloaded from developer's website or on-device Application Store. Native on-device stores (44%) are used much more often than third-party stores (32%)
On average users download around 2-5 apps per month. Android, iOS and Maemo users download more apps than others. Windows Mobile and BlackBerry users download less than people with devices on other platforms.
13. The most valuable software on the mobile device
%20(57%)|System%20Tools%20(57%)|Browsers%20and%20other%20Internet%20Utilities%20(62%)|Weather%20(62%)|Maps%20and%20GPS%20(72%))
Applications sorted by categories:
Entertainment (24%)
- Mobile TV
- e-Books
- Games and Fun
- Music/Video Player
- Music/Video-on-Demand
- Picture Viewer/Editor
Useful information (18%)
- Dictionary/translator
- News
- Travel companions
- Weather
System (16%)
- Backup
- Keyboard
- System Tools
Business (13%)
- Business (e-mail client, text editor etc)
- e-Wallets
- Finance Manager
- Stock information
Usability (8%)
- Theme Manag
- Improvement for UI and Usability
Maps and GPS (8%)
Browsers & other Internet Utilities (7%)
Lifestyle (7%)
- Health and Dieting, Food, Sports
- Shopping
- IM and Social Networking
14. How much would you pay for the software?
More than $50
The users are ready to pay more than $50 for only one application – backup (4%)
Top apps for $20-50
- Maps and GPS 10%
- Improvement for UI and Usability 4%
- Backup, Dictionary 3%
- Business (e-mail client, text editor etc) 3%
Top apps for $10-20
- Maps and GPS 16%
- Improvement for UI and Usability 12%
- Backup 11%
- Business (e-mail client, text editor etc) 10%
- Dictionary 8%
Top apps for $5-10
- Backup 18%
- Maps and GPS 17%
- Improvement for UI and Usability 17%
- Business (e-mail client, text editor etc) 16%
- System Tools 16%
Top apps for $1-5
- Games and Fun 26%
- Backup 23%
- e-Books 22%
- Browsers & other Internet Utilities 21%
- Dictionary/translator 21%
- System Tools 21%
- Weather 21%
Top apps for free
- Shopping 46%
- IM and Social Networking 43%
- News 43%
- Stock information 43%
- Browsers & other Internet Utilities 41%
15. Free vs Paid Software. What do you prefer?
When the users choose whether to pay for an app or to use a free software with ads, they would still prefer the paid software. However it differs a lot depending on the country. Android, Symbian and Feature phone users claim that they would prefer to download apps for free with ad support.
| Platform |
Paid |
Free with ads |
| Android |
49% |
51% |
| Bada |
54% |
46% |
| BlackBerry |
57% |
43% |
| Feature phone |
44% |
56% |
| iOS |
61% |
39% |
| Maemo |
56% |
44% |
| Palm/webOS |
58% |
42% |
| Symbian |
46% |
54% |
| Windows Mobile |
57% |
43% |
| Windows Phone 7 |
61% |
39% |
Would prefer to pay in: Germany, Russia, United Kingdom, United States of America, Italy, Poland, Australia, Netherlands, Switzerland, Canada, France, Mexico, Austria, Belgium
Would prefer to download for free in: China, Czech Republic, India, Spain, Brazil, Ukraine, Portugal, Taiwan, Argentina
|To%20use%20a%20free%20app%20with%20advertising%20(47%))
16. Where do you get software from?
|%20Other%20(28%)|%20Device%20manufacturer's%20website%20(31%)|%20Distributor%20(online%20store)%20(33%)|%20On-device%20Application%20Store%20(53)|%20Developer's%20website%20(58%))
17. Which app store do you use more often?
|%20Third%20party%20stores%20(32%)|None%20of%20them(24%))
18. How many apps do you download/access per month?
|2-5%20(27%)|5-10%20(15%)|%20more%20than%2010%20(12%)|%200%20(8%))
Average number of apps download per month on each platform
|Android%20(5,5)|iOS%20(5,4)|Windows%20Phone%207%20(5,0)|Palm/web%20OS%20(5,0)|Bada%20(5,0)|Symbian%20(4,7)|Feature%20phone%20(4,4)|BlackBerry%20(3,8)|Windows%20Mobile%20(3,0))
Windows Mobile users
19. Have you ever had Windows Mobile device?
%20|%20No%20(16%))
20. Are you with Windows Mobile right now?
|%20Yes,%20I%20have%20WM%20device%20and%20a%20device%20of%20another%20platform%20(13%)|%20%20No,%20I%20have%20moved%20to%20another%20platform%20(25%)|%20%20Yes,%20I%20currently%20use%20WM%20device%20(52%))
21. Why are you using WM?
|%20%20Have%20it%20as%20a%20second/additional%20device%20(10%)%20|%20%20Want%20to%20change,%20but%20it%E2%80%99s%20too%20expensive%20to%20buy%20another%20one%20(14%)|%20%20Nothing%20on%20the%20market%20can%20compare%20with%20WM%20in%20terms%20of%20functionally%20(20%)|%20Waiting%20for%20Windows%20Phone%207%20(21%)|%20Like%20the%20apps%20(33%)|%20Got%20used%20to%20it%20(38%))
22. Why have you moved/plan to move to another platform from WM?
|%20%20The%20prices%20of%20the%20WM%20apps%20are%20too%20high%20(4%)|%20%20The%20good%20price%20of%20new%20device%20(4%)|%20%20Like%20other%20app%20store%20more%20than%20Marketplace%20(5%)|%20%20Don%E2%80%99t%20like%20the%20apps%20available%20for%20WM%20(5%)|%20%20Wanted%20to%20see%20how%20other%20platforms%20work%20(6%)|%20%20Lack%20of%20functions%20(7%)|%20Devices%20on%20other%20platforms%20are%20easier%20to%20manipulate%20(10%)|%20Was%20looking%20for%20the%20platform%20which%20is%20more%20convenient%20to%20use%20(10%)|%20Unstable%20and%20Works%20slower%20than%20others%20(12%))
23. How long are you using WM?
|1-2%20years%20(21%)|%204-6%20years%20(19%)|%20More%20than%206%20years%20(16%)|%206%20months%20%E2%80%93%201%20year%20(10%)%20|%20Less%20than%206%20month%20(5%))
24. Are you afraid of losing your personal data/information?
The majority of users protect their data and do the backup
%20use%20any%20backup/secure%20programs%20(14%)|%20No,%20I%20don%E2%80%99t%20have%20any%20important%20information%20on%20device%20(20%)|%20No,%20all%20my%20important/personal%20data%20are%20backuped%20and%20protected%20(66%))
TABLETS
32% of the smartphone users that have taken part in the survey have already used the tablet device. Among those who have used the tablet before 34% are going to buy it. Those who haven’t used it are more skeptical: 67% of them are not going to buy it.
The majority of participants believe that the use of the tablet device won’t significantly reduce the need for an advanced smartphone. And most of them think that the interface of the tablet device should be somehow different from the interface of the smartphone.
25. Have you ever used the tablet device?
|%20Yes,%20something%20different%20(17%)|%20Yes,%20an%20iPad%20(15%))
26. Do you have/ are you going to buy the tablet device?
%20|%20I%20am%20going%20to%20buy%20the%20tablet%20device%20(33%)|%20I%20am%20not%20going%20to%20buy%20the%20tablet%20device%20(58%))
| |
Have used before |
Haven't used before |
| Have bought the tablet device |
28% |
1% |
| Going to buy the tablet device |
34% |
32% |
| Not going to buy the tablet device |
38% |
67% |
27. To what extend will the tablet reduce the need for an advanced smartphone device?
|%2020%%20(26%)|%2040%%20(15%)|%2060%%20(7%)|80%%20(4%)|%20100%%20(2%))
28. How much should the user interface on your tablet differ from the user interface on your smartphone?
|%20Shouldn%E2%80%99t%20differ%20at%20all%20(29%)|%20Should%20be%20completely%20different%20(26%))
