StarHub is an integrated communications provider in Singapore offering an advanced HSPA+ network for 3G phones. StarHub has launched mobile TV service in 2008, supporting selected handsets via a WAP-based portal and embedded media players.
As mobile TV subscribers grew to more than 100,000 viewers per month, StarHub decided to enhance existing service. It turned to SPB Software to provide a solution that will increase quality, experience and interactivity of mobile TV service.
SPB TV solution was deployed with StarHub’s network infrastructure and billing services. It provided feature-rich software client running on Android, Symbian, iPhone, BlackBerry and Windows Mobile devices. The mobile TV client application enriched end-user experience, enabling mobile TV service subscribers to access TV channels in one click, check channel previews in picture-in-picture mode, access TV guide and set up reminders.
"Working closely with award-winning software developer SPB, we have empowered our mobile TV customers with the ability to better control their mobile TV viewing with a user-friendly interface and powerful features. With 24 cable TV channels on mobile, it is important for us to make TV-viewing on mobile as simple as that on television for customers... In a way, we are putting the best of both worlds – rich cable TV content and mobile convenience."
Mr. Chan Kin Hung, StarHub’s Head of Products and Solutions.
"...The application was jointly developed with Spb software. Long-time smartphone users will recognize Spb as an active developer of WM software which branched out to all the other smartphone platforms in the past two years."
